/ 08 — Founder
SAGAX (latin) — keen of scent, sharp of mind.
In motorsport, film, live events and finance, doors don't open through applications — they open through trust. SAGAX is the bridge between the worlds that don't naturally speak to each other, from Monaco to Tokyo.
Many people have contacts. Very few have earned long-term trust across the ecosystems where trust itself is the rarest currency.
SAGAX is a boutique advisory house operating at the intersection of motorsport, audiovisual production, live events and finance — worlds that share one common rule: you don't enter them, you're introduced to them.
Our foundation was built over twelve years within one of the most closed ecosystems in the world: motorsport, from karting to Formula 1 — including driver scouting for a racing academy, work across Le Mans, the NASCAR Euro Series, Formula E, the Monaco Historic Grand Prix and the 24 Hours of Fuji.
Motorsport is the proof, not the offer. What we do — navigating complex, high-trust environments where relationships, judgement and execution determine success — applies equally to film, music, live events and cross-border investment.
We move fast, work discreetly, and only commit when we know we can deliver. That's the standard.
You have capital, ambition, and a clear thesis. What you don't have is the phone number — the one that opens the door, the one that gets you the right meeting before your competitor takes the seat.
We provide direct access, situational intelligence, and the kind of introductions that money alone cannot buy.
You have the project, the vision and the budget. What you need is hands on the ground — someone who can secure the permit, source the crew, close the venue, and hold the line when things move fast.
We provide execution support, local networks and the kind of discretion that premium projects require.
Strategic and operational support for teams, drivers, sponsors and investors entering or scaling within motorsport and the broader sport industry.
Concept-driven event design, with hands-on assistance to make sure execution lives up to the creative ambition — around major sporting moments and beyond.
On-the-ground production support for film, broadcast and branded content — plus music: studio sourcing, sound engineering, and conversations with the right promoters.
A trusted network across sport, business, finance and culture — opened deliberately, never sold by the contact.
Every brief looks the same on paper. The real objective — the one that actually pays out — is usually three questions deeper. We find it before we move.
Most of what we do shouldn't be on a slide. Discretion is part of the deliverable. Our clients trust us with what they wouldn't put in writing.
No retainer theatre. We're there when needed, gone when not. Results, not face-time.
Every market has its own grammar. We've worked in these — long enough to know who to call, when, and how to ask.
A young karting driver was already managed by a former F1 driver — well-connected on paper, big promises, no traction.
We took over the strategic angle. Mapped the right academy, opened the right door, and led the conversation through to a visit to the team's factory with the team principal and sporting director.
Six months in: pre-contract signed to join the academy — without any pay-to-drive obligation.
The brief: design and run a sim racing stand to introduce Monaco to foreign delegations visiting the Pavilion.
We sourced all hardware locally, designed the in-game liveries and the print collateral, and ran the experience on the floor — including personally coaching the No. 3 of a G8 government.
An artist needed to record a debut single and didn't know where to start.
We sourced both the studio and a sound engineer with multiple gold and platinum records to his name — pairing first-take ambition with the kind of ear that doesn't waste sessions.
A short film required something most productions never get: full clearance to shoot inside the Monaco Grand Prix pit lane, with all the institutional weight that implies.
We led the end-to-end fixing — securing the authorisations, coordinating with local media, organising the extras casting, and sourcing every piece of equipment and props required.
Including a genuine Formula 1 car on the set.
SAGAX provides trusted guidance within an ecosystem where trust itself is the rarest currency.
